Global Radio needed the large LED screens in 4 of their main studios to be updated, these screens are the background behind the guests and presenters. We worked on a number of their brands; Heart FM, Radio X, Capital, Capital Xtra, Big Top 40, Smooth FM taking the original animations and updating them with a redesign.
Redesigning the backgrounds tackled a number of issues the client had previously, for example the previous Heart FM background was plain red, giving a moiré effect when recorded. We replaced this static background with 3D hearts that we animated to move across the screen. We found that slow movements and gradient colours worked best.
Redesigning the backgrounds tackled a number of issues the client had previously, for example the previous Heart FM background was plain red, giving a moiré effect when recorded. We replaced this static background with 3D hearts that we animated to move across the screen. We found that slow movements and gradient colours worked best.
Client: Global Radio
Motion design: Ultra Studio
Output: Large scale LED studio screen
Motion design: Ultra Studio
Output: Large scale LED studio screen