Film company logos are something that require longevity and need to convey the brand in a succinct way.
We animated the new Lightbox logo, created as part of a rebrand by Planning Unit. The first inception had multiple cuts and angles, however we realised that a simple camera move was more filmic and conveyed the brand better. This logo made its debut at the launch of the feature documentary, Whitney.
We animated the new Lightbox logo, created as part of a rebrand by Planning Unit. The first inception had multiple cuts and angles, however we realised that a simple camera move was more filmic and conveyed the brand better. This logo made its debut at the launch of the feature documentary, Whitney.
Client: Lightbox
Agency: Planning Unit
Animation: Ultra Studio
Output: Film & Cinema
Agency: Planning Unit
Animation: Ultra Studio
Output: Film & Cinema