Studio Ultra Logo
Work · Play · Info
For the launch of the Vapour Max on Air Max day, Studio Private produced a looping film to showcase the evolution of the Nike Air Max from its inception in 1987 through to modern day.  

The piece was projected onto the Pompidou, France, the original inspiration for the Nike Air Max design.

We were asked to design three of the seven animations representing 1987, 1991 and 1997, design inspiration came from the advertising of that particular era.


Client: Nike
Agency: Studio Private
Art Direction: Paul James Dalton
Animation: Ultra Studio/Studio Private
Output: Large scale projection
We were asked to design three of the seven animations representing 1987, 1991 and 1997, design inspiration came from the advertising of that particular year.