Animation Film Design London Essex

Studio Project
Senses

Animation Film Design London Essex

Overview

We utilised our skills in animation film design to co-produce, with Factory Originals ‘Senses’, a short film.

The joint project began way back at the start of the pandemic as a pitch for a job, the team thought it had great potential and intended to pursue it for their own self-mastery. From the beginning of the collaboration it was key to ensure that the artwork perfectly complemented the audio element, to showcase the best of both job specialisms.

Animation Film Design London Essex

Process

We started by exploring initial concepts for the visual aspect of the film. We decided to base the film on the five human senses: sight, sound, taste, touch and smell, and represent them each in an abstract and exciting way.

It was important to us that we create a high-res piece with a full production that was 4K quality. The visuals were 100% CG, executed in Cinema 4D, integrating techniques using particle systems, modelling and MoGraph. Whilst we have used these tools before in previous projects, we wanted to challenge ourselves to explore, experiment and master them to an advanced level. Jon Clarke, working for Factory, produced the audio in ATMOS, triumphantly managing to  enhance the graphics with the synchronised surround sound.

animation film design london essex senses ultra studio 01
animation film design london essex senses ultra studio 02
animation film design london essex senses ultra studio 03
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animation film design london essex senses ultra studio 05

Animation Film Design

Outcome

The final accomplishment was a striking, vivid and stimulating piece. We were invited by the Essex Film Collective to showcase the film at a viewing, the piece was very well received and commended for both its striking visuals and complimentary sound. Working with Factory Originals gave us the opportunity to explore expanding our skills in Cinema 4D, it was also great to learn more about ATMOS sound and build on our relationship with the team at Factory Originals. They have used the piece to showcase their ATMOS sound studio.

ultra studio

Thank You

Animation: Ultra Studio
Concept: Antonio Cerullo & Andrew Gooch
Titles: Antonio Cerullo
Audio: Factory Originals
Edit: Ultra Studio

Social Media Animation

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