light trails animation London Essex

Vodafone
Porsche Formula E

light trails animation London Essex

Overview

We worked with Superunion to create this light trails animation for a Vodafone x Porsche Formula E campaign.

We were brought onto the project to create and animate the 3D assets for the campaign promoting Vodafone as the sponsors of the Porsche Formula E team. The concept was to create a stream of multiple lights in Vodafone red representing the speed and innovation of Formula E. At times the light trials would sit alone and other times they would be used to sit with footage, as transitions, intros and highlights. We were also briefed to deliver stills for print media.

Being Formula E, Superunion were able to provide us with track data from the cars, we were able to use this data to build the movements of the lights and create them to look like parts of the track.

light trails animation London Essex

Process

Taking the data provided to us, we used the speed telemetry data to influence the thickness of the lines. We modelled sections of the track in Cinema 4D, and flowed the lines over these models with the data to arrive on the look we have achieved. When creating the project we filmed a timelapse video to show our process. This video highlights creating all of the assets, and different techniques we tried when using the telemetry data.

light trails animation London Essex

Delivery

We delivered assets to be used across TV for transitions, as well as for print media. The transitions we supplied as alphas to be overlaid onto the necessary footage. For the print deliverable we created a large image with the intention that it could be cropped into, to create variety for the different print media it was used across.

light trails animation London Essex vodafone porsche ultra studio

ultra studio

Thank You

Client: Vodafone
Agency: Superunion
Motion Design: Ultra Studio
Output: Various promotional materials

Social Media Animation

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