3d modelling services London Essex

Nike Air Force 1

3d modelling services London Essex

Overview

Using our 3D modelling services we worked with Intro on this project for Nike Air Force 1. We were brought onto the project to help build the assets for the film, and in particular to recreate the Air Force 1 with as much accuracy as possible. We worked alongside Simmon Russell to bring his vision to life, and facilitate modelling, animating, lighting and compositing. Of key importance in this project, was making sure the 3D trainer appeared exactly how Nike had designed it, stitch by stitch. The top surface of the shoe used Nikes Flyknit weave, and was a very specific pattern of different stitches to create a texture that had both raised and flat stitches. Nike had paid special attention to this and it was our job to replicate perfectly digitally.

3d modelling services London Essex Nike AF1 02 Ultra Studio
3d modelling services London Essex Nike AF1 03 Ultra Studio
3d modelling services London Essex Nike AF1 04 Ultra Studio

3d modelling services London Essex

Process

We had access to the prototype trainer so were able to scan that in 3D, allowing us to gather and create high resolution images of the surface of the shoe. From this we were able to reform the mesh in Cinema 4D, and build the textures in Photoshop. By using this process we had ultimate control when it came to building a displacement map for the trainer and could therefore select stitch by stitch which were flat and which were raised. Being able to also gather information on how the star pattern on the toe should displace was beneficial, as this is stretched slightly during the manufacturing process. After sign off from Nike that they were happy the trainer was true to life, we could place it into the 3D rooftop environment, above New York City. The city was generated with a plugin for Cinema 4D called Dem Earth. We refined some of the up close buildings to have a creator detail, and replaced the empire state with a high resolution model. The basketball hoop was modelled and simulated separately and added on top. Everything was composited in After Effects, and using the 3D data we composited in the typography.

3d modelling services London Essex Nike AF1 01 Ultra Studio

3d modelling services London Essex

Delivery

The campaign was a huge success. It was played out across various social media platforms, as well as Youtube. A basketball hoop display was crafted and displayed in the Nike Store.

3d modelling services London Essex

Thank You

Client: Nike
Post-production/VFX: Into
Art Director: Andre Simmons
Director: Julian Gibbs
Animation Director: Simon Russell
Animation: Ultra Studio
Output: Website/Social




Social Media Animation

Related Projects