Product Animation Video London Essex

WT Author Watch Co.
Final Countdown Watch NFT

Product Animation Video London Essex

Overview

We created this product animation video for WT Author, a microbrand who design and build limited edition watches. WT Author celebrated their 10th Anniversary by launching 10 new tool watches on Kickstarter with an enticing selection of rewards & add-ons.

Wanting to experiment in creating a piece of digital art to sell alongside a physical item and so this felt like a good fit. We settled on creating an animation for each design of the watches.

Product Animation Video London Essex

Process

We wanted to ensure the digital model of the watch was 100% accurate and therefore used the technical drawings to replicate each part to its real world dimensions. We took great care and attention to make sure all the angles, cuts and chamfers were to the exact measurements, to do this we used a range of different modelling techniques within Cinema 4D.

Some parts were straight forward shapes such as cylinders for pins and basic extrudes for the hands and face of each watch. Other shapes were more complex, such as the main body of the watch, to build this we used a combination of booles, lathes, sweeps and extrudes.

Product Animation Video London Essex

It was important for us that the animation had an artistic feel, to differentiate it from a product advert, and so to achieve this we used Greyscale Gorilla +’s material library and HDRI maps to create a stylised look, whilst retaining the realistic quality for the watch parts. We used Light Kit Pro to build the background environment and Insydium Terraform FX to build the surface parts of the plinth that the watch sits on.

The project was rendered in Arnold by Solid Angle. Everything was composited in After Effects, using an aces workflow. The audio was mixed and laid in at the end in After Effects.

Product Animation Video London Essex

Outcome

We delivered an animation of each of the 10 watches, meaning WT Author could use these animations when launching the new watches on Kickstarter, and as promotion on social media. WT Author saw an incredible 38% increase in clicks compared to the same three-month period last year.

They also saw an 18% increase in impressions during the same time frame, which means their messaging is reaching a wider audience. Their pre-orders saw an increase of 15%, resulting in a total of £45,747.