Social Media Animation Video

Polesdon

Social Media Animation Video

Overview

Polesdon is a cutting edge new brand who approached us to create the social media animation videos that would be used to launch their products. Polesdon specialise in high end rackets for the popular sport Padel. Padel is a fast-paced, high-energy racket sport, played on a walled court, that combines elements of tennis and squash.

Polesdon got in touch with us whilst the brand was still in its development stage, they asked us to bring movement and life to the brand in the form of animation, and to create a set of 3D images that could be used for their website and marketing content.

social media animation video london essex polesdon racket ultra studio

Social Media Animation Video

Process

Polesdon offer 3 different rackets and they were able to send us product samples of each racket. This allowed us to 3D scan, accurately measure and photograph the rackets for reference. We modelled the rackets in Cinema 4D working from the 3D scan as a base. We wanted the products to feel physically accurate so it was very important that we constructed a model for each part of the real world object. This would allow us to make changes easily for new models or colour ways in the future.

Social Media Animation Video

To bring the brand to life further we animated the logo icon in After Effects. We liked the energy that could be seen in the static logo and wanted to bring the fast paced, exciting feeling of playing Padel to the movement.
social media animation video loondon essex polesdon logo ultra studio

ultra studio

Delivery

Overall we produced 6 still images of each of the rackets, the different angles of the images highlight the different features of the rackets. These are predominantly for use on the website as product images and to support the technical specifications of each racket whilst ensuring a premium feel for the high end brand.

Alongside the images we produced a high impact, fast paced animation that we cut to a fast paced track. This animation showcased each racket in a high end, fun and impactful way which represents both Polesdon as a brand and Padel as a sport.

social media animation video london essex polesdon 01 ultra studio
social media animation video london essex polesdon 04 ultra studio
social media animation video london essex polesdon 02 ultra studio
social media animation video london essex polesdon 05 ultra studio
social media animation video london essex polesdon 03 ultra studio

Social Media Animation Video

Thank You

Client: Polesdon
CGI: Ultra Studio
Animation: Ultra Studio
Branding: Tom Dance
Output: Web / Social

Social Media Animation

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